The Home Office’s latest video posted on Twitter yesterday with smiling EU citizens all around has proven to be an absolute parody of what a shambolic policy the Settled Status scheme is.

Like me, you may have been wondering about the happy EU millennials in the Home Office’s video who smilingly welcome the Home Office’s benign new immigration regime.

They really get around these EU nationals...

Home Office

Here they are advertising a bank in Australia:

Facebook / Bank of Queensland

Here is an EU mother delighting her EU child with the knowledge that they will only have to pay £32.50 for this junior EU national to stay in the UK. They look so pleased, don’t they?

Home Office

And here is them advertising a reading scheme in the United States:

Reading Rockets

And these EU nationals, tech savvy as they are, are filled with joyous wonder at the ease with which they can apply online to stay in the UK.

Home Office

Their wonder is really quite similar to the wonder they showed when they applied for a sustainable technology grant in Canada:

Sustainable Development Technology Canada

So, why using Stock Photos, Home Office?

Stock Photos because you were too f***ing ashamed of what you were doing to ask people to pose for them.

Stock Photos because the people meant to be represented in them don’t matter. It is the end of free movement, that is the ‘win’.

And yet, Stock Photos because we all know this policy is unsustainable. You are boasting about an empty win with empty images. This is pure Brexit.

- Border!
- Jean.
- And well you might look ashamed. Language, Border!
- Sorry, Jean.

The Guardian

And yes, Guardian, one ‘Twitter user’ did say that...

As to people saying ‘What’s the big deal since stock photos are used in advertising all the time’, I say: Well, call me an old-fashioned border if you like, but I don’t think of immigration policy as a product.🔷

Liked this story? Heres what you can do next:

Liked this story?       Share this story on social media.

(This piece was first published as a Twitter thread and turned into the above article, with the author’s conscent, with the purpose of reaching a larger audience. It has been minorly edited and corrected.)

(Cover: Screenshot from the Home Office Season’s Greeting.)



Author image

The border between Ireland and Northern Ireland. Seamless and frictionless already, thanks. Bit scared of physical infrastructure.

The border, island of Ireland. Articles in PMP Magazine