Duncan, from Long Sutton in Lincolnshire, voted Leave in 2016. But upon reflection, he cannot see the benefits of leaving any longer. A Remainer Now, he provides Remainers with a lethal weapon that could inflict Farage and his friends the biggest electoral damage yet.

First published in May 2019.

I was a Leave voter.

I was duped. Duped like millions of others by words of optimism, reassurance and a call for faith in our country’s abilities in the wider world. But these words were lies, tricks and pipe-dreams. There was no plan. I won’t get fooled again.

I am a RemainerNow.

I have become a RemainerNow, but there is one key piece of the Brexiter psyche I don’t feel is being engaged with by any of the Remain parties.

You see, every Brexiter is a hero.

It is a wonderful feeling – a sincere belief that you are doing the right thing, and all obstacles and sacrifices are actually proof that you are on the right track. The reaction to “Project Fear” is a case in point; clearly Remainers were cowards.

In fact, it doesn’t matter if every prediction comes true to them – it just highlights the length they are willing to go to succeed in their quest; how heroic they are. The more sacrifice, the more it must be worth it in the end.

It gives a sense of empowerment that emboldens.

It defies reason; it cannot be appealed to by conventional means. Everything a Remainer shows as proof of Brexit’s failings is a by-the-by victim in a glorious battle. It will urge them on, not send them into retreat, because then they will be the ones falling to cowardice.

Which is where the solution lies. The narrative needs to be reversed. It needs to be said, clearly and publicly, that Brexit is a coward’s way out.

Those on the left – running from their commitments; those in the middle – running from hard work; those on the right – running from a fight. Running from Europe.

It won’t work for many, but it doesn’t need to. It sows the doubt in the subconscious. Those Brexiters in positions of power will have an answer, but there is no glib reply the person on the street can give.

And many a brave soul looks like a coward when accused of cowardice (particularly on television with no pre-prepared answers).

Even so, the effect may be small, but there are many grandparents and parents thinking they should vote Brexit for their children’s sake. If there is a chance that this is a coward’s option, a shirking of hard work, they may think twice on 23 May.

Another benefit of this effect is that it wouldn’t show up in polls – Farage could be left humiliated if he suddenly gets a lower voter share than predictions suggest! That would be the ultimate win from these elections.

I have reflected on this on my own journey over the last few years, and I hope it makes sense. I feel the time is right for “Brave” to be our direction.

Let them have the label of “cowards”.🔷

By @DuncanManton.

Also watch Duncan explaining his reason for voting Leave in the first place, in a video published in PMP Magazine, “I was naive to think a Leave vote might lead to a renegotiation with the EU”.

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[This piece was first published as a Twitter thread and turned into the above article on 15 May 2019, with the author’s consent, with the purpose of reaching a larger audience. It has been minorly edited and corrected. | The author of the tweets writes in a personal capacity.]

(Cover: Dreamstime/Kiosea39.)