An incredible thread by a member of the Yorkshire Teaโs social media team to urge Twitter users to โtry to be kindโ after the firm got involved in a row that started with a tweet posted by the new Chancellor Rishi Sunak.
First published in February 2020.


So itโs been a rough weekend.
On Friday, the Chancellor shared a photo of our tea.
Quick Budget prep break making tea for the team. Nothing like a good Yorkshire brew. pic.twitter.com/zhoQM9Ksho
— Rishi Sunak (@RishiSunak) February 21, 2020
Politicians do that sometimes (Jeremy Corbyn did it in 2017).
Meanwhile over on Snapchat, there's a picture of Jeremy Corbyn clutching a massive bag of Yorkshire Tea. pic.twitter.com/Utq2sJ9CaF
— Jim Waterson (@jimwaterson) June 2, 2017
We werenโt asked or involved โ and we said so the same day.
Nothing to do with us - people of all political stripes like our brew.
— Yorkshire Tea (@YorkshireTea) February 21, 2020
Plus there's no way we'd intentionally stick ourselves in a Twitter storm on a Friday afternoon. It's nearly hometime!
Lots of people got angry with us all the same.
PMP XTRA
Weโve spent the last three days answering furious accusations and boycott calls.
For some, our tea just being drunk by someone they donโt like means itโs forever tainted, and theyโve made sure we know it.
Itโs been pretty shocking to see the determination some have had to drag us into a political mudfight. But itโs been lovely to see others speak up for us โ weโre so grateful to everyone whoโs done that in a civil way (and gutted to see some use it as a reason for more nastiness).
Speaking directly now, as the person whoโs been answering these tweets, I know it could have been much worse. Itโs easier to be on the receiving end of this as a brand than as an individual. Thereโs more emotional distance and Iโve had a team to support me when it got a bit much.
But for anyone about to vent their rage online, even to a company โ please remember thereโs a human on the other end of it, and try to be kind.
Tweets posted on 24 February 2020 by @YorkshireTea.

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[This piece was first published as a Twitter thread and turned into the above article on 24 February 2020 with the purpose of reaching a larger audience. It has been minorly edited and corrected. | The author of the tweets writes in a personal capacity.]
