Germany launched a brilliant Covid-19 public health ad campaign with funny videos that calls on the public to be ‘heroes’ by staying home, doing nothing, and being as lazy as they really can, to fight the spread of the virus.


First published in November 2020.


After the country entered a partial “lockdown light” on 2 November, the German government has now launched a brilliant Covid-19 public health ad campaign, titled “Zusammen gegen Corona” (“Together against Corona”), with funny videos that calls on the public to be ‘heroes’ during the pandemic by staying home, doing nothing, and being as lazy as racoons.

“Special times require special heroes.”

A clear and powerful message that reducing contact with others is vital in preventing the further spread of the coronavirus.

In the first episode of the campaign, which is filmed like a documentary, an elderly man talks to the camera and looks back on the winter of 2020.

“The fate of this country lay in our hands. So, we mustered all our courage and did what was expected of us, the only right thing.

“We did nothing. Absolutely nothing.”


Watch this superb public health campaign now: (English subtitles by Axel Antoni)

German Government's Covid-19 Public Health ad, Episode 1. | YouTube – Axel Antoni
German Government's Covid-19 Public Health ad, Episode 2. | YouTube – Axel Antoni
German Government's Covid-19 Public Health ad, Episode 3. | YouTube – Axel Antoni

If only the UK Government had similar communication skills to promote its Covid measures and policies...

In the last 24 hours, Germany has reported 14,582 new cases and 199 deaths. Since the beginning of the pandemic, 12,891 people have died of coronavirus in Germany, compared to 52,147 in the UK.🔷


Further Information:



PMP News reporting.





[This piece was first published in PMP Magazine on 16 November 2020. | The author writes in a personal capacity.]

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