Dr Christopher Pich

Dr Christopher Pich

Total 1 Post
  • Nottingham, England.
Political branding specialist. Senior Lecturer, Nottingham Business School, Nottingham Trent University. Managing Editor for Europe Journal Political Marketing.
Boris Johnson’s political brand is in deep trouble.
Analysis

Boris Johnson’s political brand is in deep trouble.

5 min read
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
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