Dr Christopher Pich

Dr Christopher Pich

Total 1 Post
  • Nottingham, England.
Political branding specialist. Senior Lecturer, Nottingham Business School, Nottingham Trent University. Managing Editor for Europe Journal Political Marketing.

Boris Johnson’s political brand is in deep trouble.

5 min read
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.
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