Professor Madelynne Arden

Professor Madelynne Arden

Total 1 Post
  • Sheffield, UK.
Professor of Health Psychology, Director of Centre for Behavioural Science & Applied Psychology. Project Director Sheffield Hallam University & University of Manchester Behavioural Science Consortium.

Behavioural science can help make the UK’s track and trace app a success.

5 min read
While the delay to releasing the Track & Trace app is disappointing, it’s a chance to use behavioural science to optimise its design. Downloading the app is only the first step – and arguably the easiest.
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