Behavioural Science

Total 1 Post
Behavioural science can help make the UK’s track and trace app a success.
Analysis

Behavioural science can help make the UK’s track and trace app a success.

5 min read
While the delay to releasing the Track & Trace app is disappointing, it’s a chance to use behavioural science to optimise its design. Downloading the app is only the first step – and arguably the easiest.
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