Behavioural Science

Total 2 Posts

We asked 70,000 people how coronavirus affected them – What they told us revealed a lot about inequality in the UK.

12 min read
Since the pandemic began, we have surveyed ordinary people to see how they are coping. People from poorer backgrounds, ethnic minorities and young people are suffering most.

Behavioural science can help make the UK’s track and trace app a success.

5 min read
While the delay to releasing the Track & Trace app is disappointing, it’s a chance to use behavioural science to optimise its design. Downloading the app is only the first step – and arguably the easiest.
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