Branding

Total 2 Posts

Boris Johnson’s political brand is in deep trouble.

5 min read
The prime minister has sought to shed his joker image to become a serious leader, but has ended up with a curious hybrid that works for no one.

Coronavirus: Big tobacco sees an opportunity in the pandemic.

3 min read
The tobacco industry never misses a trick when it comes to exploiting the chaos of international crises, including wars. The current pandemic is no exception.
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