The death of reason — Politics is now a battle for hearts, not minds.
Contrary to what economists would have us believe, in reality people do not think argumentatively or rationally, but narratively, Steve McKevitt writes. That explains Boris’s appeal to Conservative voters. [Read now...]
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PMP EXCLUSIVE
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Analysis, Advertising, Boris Johnson, Brexit, Brexiters, Communication, Conservatives, Emotional Appeal, ERG, Leave, Long-Read, Persuasion, UK Politics
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