Marketing

Total 3 Posts

Coronavirus: Big tobacco sees an opportunity in the pandemic.

3 min read
The tobacco industry never misses a trick when it comes to exploiting the chaos of international crises, including wars. The current pandemic is no exception.

Governments can learn from consumer psychology when it comes to public health messaging.

4 min read
People are more receptive to a caring tone than fighting talk.

Greggs the baker's portrayal of Jesus as a sausage roll echoes the Gospel of John – biblical studies expert.

4 min read
It’s not uncommon for queues to form in some towns and cities as the daily doughnuts, cheese and onion pasties and steak bakes come out of Greggs' ovens. But it is the sausage roll that is the star turn.
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